Marketing

Marketing

Marketing

Marketing is a venture that combines the element of product, price, distribution and promotion to find customer needs and fill them at a profit. Marketers must be efficient in skills that include identifying a core market segment, communication methods, building relationships, and brand management.

Our curriculum integrates innovative technology to provide students the resources to successfully engage consumers through a variety of techniques, especially providing you hands-on experience in creating, analyzing and implementing marketing campaigns. The Bachelor of Science degree in Marketing in the Lourdes University College of Business and Leadership is designed to provide students with a strong academic foundation to pursue graduate education.

Our students have gained professional accounting experience with the following College of Business & Leadership's internship partners WTOL-TV Toledo CBS Affiliate; Imagination Station; Bluefin Media; Sherwin-Williams; Office of U.S. Senator Sherrod Brown, Ohio.

Advisor

Laura M. Ott, M.O.L.
Director of Business Academic Advising & Recruitment
Office: ASI 159
Phone: 419-824-3712
Email

Transfer Students

Learn about our Transfer Pathways for Business students!

Learn about the future in this field