Business &
Leadership:
Faculty & Staff

Business & Leadership

Dean C. Ludwig, Ph.D.

Chair and Professor, College of Business and Leadership

"Education is not the filling of a bucket, but the lighting of a fire."
-William Butler Yeats

Education

  • Ph.D., Wharton School of Business, University of Pennsylvania
  • M.B.A., Wharton School of Business, University of Pennsylvania
  • B.A., University of Detroit

Areas of Expertise

  • Business ethics
  • Family business succession
  • Leadership
  • Management
  • Marketing
  • Strategy

 Professional Affiliations

  • Founding member, International Association for Business and Society
  • Board President, Hospice of Northwest Ohio
  • Board Member, GiftsCompass, Inc.
  • Advisory Committee, Toledo Grows
  • Academy of Management
  • Board Member, Secretary, Executive Committee, International Assembly for Collegiate Business Education (IACBE)

 

Recent Publications

Books

  • Ludwig, D. (ed.), Business and Society in a Changing World Order, Edwin Mellen Press (306 pages.)
  • Ludwig, D. and K. Paul (eds.), Contemporary Issues in the Business Environment, Edwin Mellen Press (254 pages).

Journals

  • Ludwig, D. "Size Versus Sustainability: The Environmental, Social, and Competitive Diseconomies of Scale," Mid-American Journal of Business, Fall. 1994
  • Ludwig, D. "Adapting to a Declining Environment: Lessons from a Religious Order," Organization Science, Vol.4, No. 1.
  • Kassem, S., D. Ludwig, and D. Beeman, "Segmenting the Arab World: The Gulf Cooperation Council (GCC) as a Target Market," Journal of International Consumer Marketing, Vol. 5, No. 4.
  • Ludwig, D. and C. Longenecker, "The Bathsheba Syndrome: Ethical Failure of Successful Leaders," Journal of Business Ethics, 12: 77-85.
  • Ludwig, D. and R. Anderson, "A Model of Indigenous Revival for U.S. Agriculture," Journal of International Food and Agribusiness Marketing, Vol. 4, No. 2.
  • Ludwig, D. and J. Ludwig, "The Regulation of Green Marketing: Learning Lessons from the Regulation of Health and Nutrition Claims," Business and Professional Ethics Journal, Vol. 11, No. 3/4, Fall/Winter.
  • Schwartz, R., S. Kassem, and D. Ludwig, "The Role of Business Schools in Managing the Incongruence Between Doing What is Right and Doing What it Takes to Get Ahead," Journal of Business Ethics, 10: 43-47.
  • Longenecker, C., and D. Ludwig, "Ethical Dilemmas in Performance Appraisal Revisited," Journal of Business Ethics, 9: 53-61.

Other

  • Ludwig, D. "The Wallenda Factor: Thoughts on Creativity and Risk," Ideas, (Company publication of The Andersons). August 1986.
  • Ludwig, D. "Avoiding Spiraling Decline: The Effects of Reallocative Retrenchment Strategies on Admissions and Departures in Voluntary Organizations," unpublished dissertation.

Recent Presentations

  • Ludwig, D., "The Responsibility of Business Schools to Train Creative and Innovative Leaders: Moving Beyond Left-Brain Analytical Skills," Annual Conference, International Assembly for Collegiate Business Education (IACBE). Kansas City, MO (sole presenter) 2012.
  • Ludwig, D., "Recruiting, Evaluating, and Retaining Quality Faculty," IACBE University - New Business Deans/Chairs Workshop, Kansas City, MO (invited sole presenter) 2011.
  • Ludwig, D., "25 Years of Business Ethics-How the Field is Still Failing to Meet the Challange," Annual Conference, International Assembly for Collegiate Business Education (IACBE). Las Vegas, NV (sole presenter) 2011.
  • Ludwig, D. and R. Butt, "Creating an MBA Program for the 21st Century," Annual Conference, International Assemby for Collegiate Business Education (IACBE). Las Vegas, NV 2011.
  • Ludwig, D., "When the Glass Shatters: Ethical Failure among CEO's," International Association of Business and Society Annual Meeting. Hilton Head, S.C. (sole presenter) 1994.
  • Ludwig, D., "Disecomonies of Scale: The Environmental, Social, and Competitive Downside of the Size, Growth and Concentration of Business," International Association for Business and Society Annual Meeting. Leuven, Belgium. (sole presenter) 1992.
  • Ludwig, D. and R. Anderson, "Indigenism: Regional Revitalization as a Prerequisite for Global Thinking," International Association for Business and Society Annual Meeting. Sundance, UT. (sole presenter) 1991.
  • Ludwig, D. and Longenecker, C., "The Bathsheba Syndrome: The Ethical Failure of Successful Leaders," International Association for Business and Society Annual Meeting. San Diego, CA. (sole presenter) 1990.
  • Longenecker, C. and Ludwig, D., " The Ethics of Intentional Inaccuracy in Performance Appraisal," International Academy of Marketing and Management Annual Meeting. Dallas, TX. (sole presenter) 1990.
  • Ludwig, D. and Longenecker, C., "Bathsheba and the Successful Leader," Notre Dame Center for Ethics and Religious Values in Business Symposium. Notre Dame, IN. (sole presenter) 1990
  • Van de Ven, A., P. Davis, L. Oppenheim, & D. Ludwig, "An Attempt to Institutionalize an Organization's Culture," Symposium at the Academy of Management Annual Meeting. 1983.

Recent Awards

  • University of Toledo Outstanding Teaching Award
  • DeJute Memorial Teaching Award, University of Toledo COBA
  • Design Award, Interfaith Forum on Religion, Art, and Architecture

 

Contact

Dean Ludwig
Dean C. Ludwig
Office: ASI 156
Phone: 419-824-3686
Email