Jessica Durr

Bachelor of Science in Marketing

Total credit hours: 120

Required Curriculum

All Bachelor of Science Business majors must complete Lourdes University Core and General Education requirements (41-42 credit hours) with the following specifications.

Mathematics
MTH 212 Statistics

Students who complete any Bachelor of Science Business major are required to take the following course marked with an asterisk (*) to fulfill both a core course and a business core course requirement.

Ethics
BUS 430* Business Ethics

Cultural Diversity
BUS 320* International Business

Students who complete any Bachelor of Science Business major are required to take one of the following courses marked with an asterisk (*) to fulfill both a general education and a business core course requirement:

Social Science
BUS 254* Macroeconomics or
BUS 255* Microeconomics

Business Core Requirements 
BUS 101 Business Principles
CMP 111 Communication & Search Applications
CMP 211 Spreadsheet & Database Applications
BUS 201 Accounting I
BUS 202 Accounting II
BUS 203 Management Concepts
BUS 204 Marketing Concepts
BUS 235 Business Communications
BUS 254* Macroeconomics
BUS 255* Microeconomics
BUS 304 Corporate Finance
BUS 320* International Business
BUS 330 Legal Environment of Business
BUS 340 Business Internship
BUS 430* Business Ethics
BUS 490 Capstone: Business Policy

Allied Requirements (6 credit hours)
MTH 111 Fundamental Concepts of Math II or
MTH 122 College Algebra or
ACT score of 26 or higher or
SAT score of 620 or higher (Post March 2017)
ENG 352 Professional Writing

Marketing Major Requirements (21 credit hours)
MKT 150 Professional Selling
MKT 314 Marketing Research
MKT 315 Consumer Behavior
MKT 335 Marketing Management
Marketing Electives (choice of three courses below)
MKT 334 Advertising
MKT 435 Internet Marketing
MKT444 Logistics & Marketing
MKT 445 Services Marketing
MKT 446 Global Marketing
MKT 447 Sales Management
SPT 303 Sports Marketing and Promotion

MINOR

Total credit hours: 24

REQUIRED CURRICULUM

BUS 101 Business Principles
BUS 204 Marketing Concepts
BUS 255 Microeconomics
MKT 314 Marketing Research
MKT 315 Consumer Behavior
MKT 335 Marketing Management
Marketing Elective (choice of one course below)
MKT 334 Advertising
MKT 435 Internet Marketing
MKT 444 Logistics and Marketing Applications
SPT 303 Sports Marketing and Promotion