
MarCom Defined
A targeted campaign or interaction with customers and prospects using one or more media
MarCom Wolves Services & Consultation
- Marketing
- Advertising
- Design
- Media
- Web / Digital
A Successful Campaign / Event
- Know the 411
- Branding / Design
- Marketing / Promotion
- Project fulfillment
- Meet / Exceed goal
Producing great design work
- Consultation – sharing the 411
- Providing 2-3 designs
- Marketing plan
- Design chosen – branded material created / approved
The 411
- VIPs / Partners
- Audience(s)
- Event / Campaign details
- Theme / Title
- End Goal / Outcome
- Tone, ambiance & presentation
- Budget
- Communicating with audience – pre, during, post (methods to be utilized)
- Required design material – digital and print
- Length of promotion / campaign
- Complementary components – video, social media, press release, press conference, script
Solid Execution Promotes Success
- Removes ambiguity
- Keeps goal at the forefront
- Project stays on track
- Meet deadlines
- Build & strengthen relationships
- Promotes conversions