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Marketing & Communications

The Office of Marketing & Communications represents Lourdes University to internal and external communities through various platforms including digital. We take pride in informing students, alumni, donors, friends, and the general community of the latest developments and offerings at Lourdes University.

Ashley Concord, B.A., Assistant Vice President of Marketing and Communications

Ashley Concord

Office: SCH 146
419-824-3965
aconcord@lourdes.edu

Education: BA

Currently serving as the Assistant Vice President of Marketing & Communications at Lourdes University in Sylvania, Ohio, Ashley Concord plays a pivotal role in advancing the university’s brand through audience-focused marketing communications. Her responsibilities encompass various aspects of marketing, including brand messaging, publications, digital initiatives, social media, and special events.

Before joining Lourdes University, Ashley had served in the nonprofit sector for over 13 years. She served in the Communication Department for the Adrian Dominican Sisters, worked as a fundraiser for United Way and March of Dimes, and coordinated events for Downtown Perrysburg, Ohio. During her role as the Campaign and Volunteer Engagement Manager for Lenawee United Way, Ashley graduated from the Lenawee County Emerging Leaders Program and was also invited to serve as a facilitator for the program.

Ashley earned her B.A. in Communications from Bowling Green State University and holds certificates from the Lilly Family School of Philanthropy and Nonprofit Tech for Good in digital marketing and fundraising. In 2019, Ashley received the Young Professional Leadership Award from ATHENA Lenawee. Her work has also been recognized by the Catholic Press Association, National Catholic Development Conference, and the Catholic Media Awards over the years.

Outside of Lourdes, Ashley sharers her life with a loving husband, a daughter, and two cherished dogs.

Meet Our Team

Carla Leow

Carla Leow
Assistant Director of Marketing & Communications

Office: SCH 146
419-824-3524
cleow@lourdes.edu

Kylee Doty

Kylee Doty
Digital Media Coordinator

Office: SCH 146
419-824-3814
kdoty@lourdes.edu

Our Charge

As brand champions of Lourdes University, our department is charged with:

  • Promoting the Lourdes University brand
  • Supporting the Lourdes University mission
  • Working in collaboration with the Office of Admissions to engage students and their families
  • Supporting First Year Experience and other Student Life programs
  • Promoting the distinctive Catholic and Franciscan college experience Lourdes University offers to the broader community
  • Working in tandem with Development, Alumni Relations and Corporate, Foundation and Government Relations in their endeavors

Apparel and Merchandise

Purchase officially licensed Lourdes University merchandise and apparel through the Lourdes Amazon Store!

For more information about the Lourdes Amazon Store, or special ordering Lourdes apparel and merchandise, contact Carla Leow, Assistant Director of Marketing & Communications and Graphic Designer, at cleow@lourdes.edu or 419-824-3524.

Branding & Licensing

As brand champions for Lourdes University, we are pleased to provide information about the institution to our internal and external audiences. It is our pleasure to deliver the latest Lourdes news through digital and print communications.

View the Lourdes University Brand & Identity Style Guide.

LICENSING

Licensing builds brand awareness and protects the use of Lourdes University’s name and logos. We work with the retail market on licensed apparel and a variety of other merchandise. Marketing and Communications also assists student organizations, academic, and other departments identify, design and order branded items for events and promotions. When you buy officially licensed University products you support Lourdes and Gray Wolf Nation.
POLICIES
Individuals, organizations and corporations are required to obtain approval before using the university’s name or logos. A license grants authorization to produce commercial goods or services bearing Lourdes University’s marks. This license must be in place before they can be used.
CLC
LU has partnered with CLC, a collegiate license agency, to help administer and manage licensing rights. Applicants must apply for a license for Lourdes University through CLC. If an application is approved, rights will be granted for a specific product category and distribution channel.

For more information on branding and licensing, contact:

Carla Leow
Assistant Director and Graphic Designer
Marketing and Communications
Lourdes University
Sylvania, OH 43560
419-824-3524
cleow@lourdes.edu

License Types and Fees
More information on licensing.
Apply now for licensing.

Media Guide

Lourdes University welcomes the opportunity to share the latest news about the institution.

FOR MEDIA

The Office of Marketing & Communications serves as a liaison between Lourdes University and the local media. The University requests all media outlets to respect the privacy of Lourdes students and employees and submit their requests for interviews, access, and information to the Office of Marketing & Communications. While on campus, media shall be escorted by a member of the Office of Marketing & Communications. The office will work closely with local, regional, and national media to ensure that all requests are handled in a timely manner.

FOR STUDENTS, FACULTY, AND STAFF:

Likewise, members of the Lourdes community who are approached directly by the media must refer them to the Office of Marketing & Communications to facilitate their requests. By contacting the department first, we can properly facilitate any requests, and direct media to the appropriate personnel and location. A Marketing & Communications member must be present when a Lourdes University student meets with or is interviewed by the media. The department can assist the student with preparation before meeting with the media.

MEDIA CONTACT:

Ashley Concord
Assistant Vice President of Marketing & Communications
Office Phone: 419-824-3965
Cell Phone: 419-704-6186
Email: aconcord@lourdes.edu

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