The Bachelor of Science in Craft Beverages program prepares craft brewing and winemaking enthusiasts to pursue successful careers in the industry. Job possibilities include head brewer or winemaker, owner/operator, production or lab manager, quality director, brewery or vineyard sales, marketing director, trade development manager, and more.
The U.S. craft beverage industry has flourished for many years. The growth over the last decade can be attributed to the explosion of craft beer and premium-plus wine segments which particularly appeal to millennials. According to TechNavio, a leading market research company, the U.S. alcoholic beverages market is expected to grow at a compound annual rate of 3.55 percent from 2017 to 2021.
In recent years, technology has changed consumers’ purchasing habits leading to greater competition within the industry. To realize success and longevity, brewers and vintners must tap into 21st century business practices to appeal to the needs of millennials and other key market segments.
Craft Beverages Industry
- 6,600+ Breweries
- 7,946 Wineries
- 86,579 jobs in wineries and vineyards
- 1.75 million jobs in beer industry
Ten Year Period (2006-2016)
- 33,716 new brewing jobs created
- 614% growth in brewery establishments
- 126% increase in employment for brewing industry
- 55% of U.S. brewers value an internship with practical experience