Marketing Plan of Study

Bachelor of Science in Marketing

Total credit hours: 120

Required Curriculum

All Bachelor of Science Business majors must complete Lourdes University Core and General Education requirements (41-42 credit hours) with the following specifications:

Mathematics
MTH 212 Statistics

Students who complete any Bachelor of Science Business major are required to take the following course marked with an asterisk (*) to fulfill both a core course and a business core course requirement:

Ethics
BUS 430* Business Ethics

Cultural Diversity
BUS 320* International Business

Students who complete any Bachelor of Science Business major are required to take one of the following courses marked with an asterisk (*) to fulfill both a general education and a business core course requirement:

Social Science
BUS 254* Macroeconomics or
BUS 255* Microeconomics

Business Core Requirements
BUS 101 Business Principles
CMP 111 Communication & Search Applications
CMP 211 Spreadsheet & Database Applications
BUS 201 Accounting I
BUS 202 Accounting II
BUS 203 Management Concepts
BUS 204 Marketing Concepts
BUS 235 Business Communications
BUS 254* Macroeconomics
BUS 255* Microeconomics
BUS 304  Corporate Finance
BUS 320* International Business
BUS 330  Legal Environment of Business
BUS 340  Business Internship
BUS 430* Business Ethics
BUS 490  Capstone: Business Policy

Allied Requirements (6 credit hours)
MTH 111  Fundamental Concepts of Math II or
MTH 122  College Algebra or
ACT score of 26 or higher or
SAT score of 620 or higher (Post March 2017)
ENG 352  Professional Writing

Marketing Major Requirements (21 credit hours)
MKT 150  Professional Selling
MKT 314  Marketing Research
MKT 315  Consumer Behavior
MKT 335  Marketing Management
Marketing Electives (choice of three courses below)
MKT 334  Advertising
MKT 435  Internet Marketing
MKT 444  Logistics & Marketing
MKT 445  Services Marketing
MKT 446  Global Marketing
MKT 447  Sales Management
SPT 303  Sports Marketing and Promotion

Craft Beverages Minors may substitute BBW 110 Sales, Operations, & Technology for MKT 150

MINOR

Total credit hours: 21

REQUIRED CURRICULUM

BUS 101   Business Principles
BUS 204   Marketing Concepts
BUS 255   Microeconomics
MKT 314   Marketing Research
MKT 315   Consumer Behavior
MKT 335   Marketing Management

Marketing Elective (choice of one course below)
MKT 150   Professional Selling
MKT 334   Advertising
MKT 435   Internet Marketing
MKT 444   Logistics and Marketing Applications
MKT 445   Services Marketing
MKT 446   Global Marketing
MKT 447  Sales Management
SPT 303   Sports Marketing and Promotion