Jessica Durr

 

Department of Business and Leadership Learning Outcomes

Marketing Learning Outcomes

College of Business and Leadership graduates demonstrate:

  • Graduates demonstrate knowledge of the functional areas of accounting.
  • Graduates demonstrate knowledge of the functional areas of marketing.
  • Graduates demonstrate knowledge of the functional areas of finance.
  • Graduates demonstrate knowledge of the functional areas of management.
  • Graduates demonstrate knowledge of the legal environment of business.
  • Graduates demonstrate knowledge of the economic environment of business.
  • Graduates demonstrate knowledge of the global environment of business.
  • Graduates demonstrate knowledge of the social and ethical obligations and responsibilities of business.
  • Graduates demonstrate the ability to use quantitative decision support tools.
  • Graduates demonstrate the ability to communicate effectively.
  • Graduates demonstrate the ability to apply the knowledge of business concepts and function in an integrated manner.

Program Learning Outcomes

  • Graduates will demonstrate competence in marketing.