
Marketing Learning Outcomes
Department of Business and Leadership Learning Outcomes
Marketing Learning Outcomes
College of Business and Leadership graduates demonstrate:
- Graduates demonstrate knowledge of the functional areas of accounting.
- Graduates demonstrate knowledge of the functional areas of marketing.
- Graduates demonstrate knowledge of the functional areas of finance.
- Graduates demonstrate knowledge of the functional areas of management.
- Graduates demonstrate knowledge of the legal environment of business.
- Graduates demonstrate knowledge of the economic environment of business.
- Graduates demonstrate knowledge of the global environment of business.
- Graduates demonstrate knowledge of the social and ethical obligations and responsibilities of business.
- Graduates demonstrate the ability to use quantitative decision support tools.
- Graduates demonstrate the ability to communicate effectively.
- Graduates demonstrate the ability to apply the knowledge of business concepts and function in an integrated manner.
Program Learning Outcomes
- Graduates will demonstrate competence in marketing.